Doing the right work for the right people is they key to growing a strong, profitable business.
The right work, is profitable work, work your business is great at. Work you can do better and more efficiently than others. This is your opportunity to leverage off your strengths.
The right people are people who value the “right work” and not only need it but want it AND they are willing to pay for it.
When you get clear around these two things doing the right work for the right people, you can then adjust your message and marketing to attract more of these opportunities into your business and watch your business grow from strength to strength.