There is almost always someone out there that can do it cheaper, and if you want to build a strong profitable business then you don’t want to be competing on price. To be able to charge a higher price you need to provide more value.
There are three elements to building value:
- CONFIDENCE in your product or service. It’s very difficult to sell something you don’t believe in.
- SOLUTION / PROMISE that you can deliver a better outcome for your customers
- How you ARTICULATE the above two to your potential new customer or client.
In your sales process invest time in educating and helping your potential new customers so they can make an informed decision. A great way to do this is to get clear on why people should choose you, educating them on what to look out for and of course great testimonials.
We have developed 12 Questions to Ask Your Potential Business Coach to make it easier for you to find a good coach and a coach that is right for you.