A simple question but in all my years of coaching so many business owners really find this a difficult question to answer?
What is your value proposition? In other words what is the reason or reasons why someone should buy from you.
Please note answers like because we have friendly service, or the freshest produce, just don’t cut the mustard.
Don’t even think of saying because we are the cheapest, if you compete on price you will die on price.
Work out your value proposition and to make sure the rest of your team also know what it is……. why not get them involved in the process?